Alex's high opinion of himself isn't backed up by reality as he is unemployed and having trouble with his girlfriend. When he finally gets a job with the local council/municipality of Hudiksvall his life is about to change. Suddenly Alex finds himself the leader of a local theatre group of people with learning difficulties. Through their work together, Alex comes to appreciate that we all have our own talents which can grow if given the opportunity and support. How many cranberries are in the world? is based on the work of the Glada Hudik Theatre whose performances have met with success in Sweden and internationally since it was formed in 1996.